About Me

Hi! I’m laura kristen shaw

Allow me to introduce myself

I’m a content marketing, SEO and social media manager with 13 years of experience in a mix of freelance, agency, and corporate environments. I’m also a copyeditor, copy writer, WordPress designer, digital strategist (and a whole bunch of other digital marketing-related things, too!)

I’m a digital nomad originally from Toronto, Canada. I prefer snow over rain, pancakes over waffles, but the jury’s out on the cats vs. dogs debate.

Education & Professional Development 

Master of Arts in Counselling Psychology Yorkville University

UX Fundamentals Aquent Gymnasium

Coding for Designers Aquent Gymnasium

Digital Innovation: Illustrator OCAD

Book and Magazine Publishing Graduate Certificate | Centennial College, Graduated with Honours

Honours Specialization in English Language and Literature | Bachelor of Arts | Western University

Achievements

• Created Lowe’s Viral Facebook Post shared and covered worldwide. Coverage included Global News, Huffington Post, Buzzfeed, People, 9News Australia, among others (+20k Shares & +50k Likes.)

• Formed and launched Lowe’s Instagram and Instagram contest in first two months of employment. Resulted in +3000 new emails for targeted retail database in less than one month.

• Organized Lowe’s first Facebook Live event starring HGTV host Bryan Baeumler (120k organic reach.)

• Achieved Mediaplanet Canada’s #1 spot for Average Time on Page (ATOP) and lowest Drop Rate in only one quarter (15 offices worldwide.)

• The first and only Project Manager in Mediaplanet worldwide to singlehandedly design, publish and copyedit an entire national editorial campaign. 

Personal Development & Passions

200-Hour Yoga Alliance Yoga Teacher Training, Hatha and Ashtanga Vinyasa | Rishikesh, India

Ayurveda Immersion Workshop Certification, Part 1 & 2 | Chiang Mai, Thailand

Mahasiddha Tantra Yoga Immersions, Atman Federation, Part 1, 2 & 3 | Chiang Mai, Thailand

Global TRE© (Tension and Trauma Releasing Exercises) Module 1 Certification | Chiang Mai, Thailand

Reiki Level 1 Certification | Chiang Mai, Thailand